The big game — and what a game it was — is in the books, but the Best Ad competition is just getting started. Companies like Skittles, Audi, Frito-Lay, and Budweiser shelled out a record-setting $5.02 million just to secure a 30-second spot during the Super Bowl, which is nearly double the price tag from 2010. Think about that for a minute. The cost for 30 seconds of advertising actually exceeded the yearly salary for most players in the game, as only 14 players crossed the $5 million salary mark in 2016 (per Spotrac).
As viewers know, car and beer companies weren’t the only ones grabbing up air time this year; we were also treated …
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