A trailer is no longer simply something you see at your local theater before the show starts. For a big enough blockbuster, a new trailer isn’t just a preview, it’s an event, a two-and-a-half-minute promotional orgy designed to send the internet into paroxysms of foaming-at-the-mouth hype.
Very few films in the next year are more anticipated than Star Wars: The Force Awakens and Batman v Superman: Dawn of Justice, both of which are set to debut new trailers next month.
We’ve been hearing for a long, long time that the second trailer for JJ Abrams‘ Star Wars trilogy-starter would be attached to Avengers: Age of Ultron, which is indeed the case. Warner Bros. will drop the first teaser trailer for Zack Snyder‘s superhero slugfest will follow just two weeks later with Mad Max: Fury Road.
Mere weeks after the first Star Wars: The Force Awakens trailer hit, we heard that the next would accompany the Avengers sequel, which hits May 1st. Common sense told us this was true, now Collider has confirmed that Disney, which owns both Marvel and Lucasfilm, will combine those two geeky tastes in theaters.
Just when the trailer will arrive online is still a question, however, because the next trailer will debut at Star Wars Celebration, which runs from April 16th to 19th, right before Avengers: Age of Ultron starts rolling out internationally on April 22nd. Will Disney risk a low-quality version leaking before May 1st, or will an official HD version land online before Earth’s Mightiest Heroes land in Stateside theaters? Time will tell.
Warner Bros. dropped a teaser for Batman v Superman: Dawn of Justice at Comic-Con last summer, but has yet to reveal any footage to the public at large. That will change when the studio’s batshit insane sequel Mad Max: Fury Road opens in theaters on May 15th, according to Collider (again).
That’s a canny move by Warners, not only because it gooses anticipation for the R-rated return of the Road Warrior, but because by then, audiences will have thoroughly gorged themselves on Marvel’s biggest super-party yet and will be ready to bury their faces in a DC appetizer. If the trailer is really effective, it could steal just a little bit of Marvel’s thunder.
Of course, it’s possible we’ll see a first trailer for Batman v Superman before then, but Mad Max: Fury Road will definitely be preceded by the teaser in theaters.
Star Wars: The Force Awakens opens nationwide on December 18, 2015. Dawn of Justice is still almost a year away from its release on March 25, 2016.
Source:: Rogue – Studio