FEED IT FORWARD: New pay-what-you-can supermarket opens in T.O.

For those struggling to put food on the table, good news is on the way.

This Saturday sees the opening of Toronto’s new Feed It Forward grocery store — the world’s first pay-what-you-can supermarket. Located in the city’s west-end Junction area, the fully-stocked grocery store will offer fresh produce, a bakery, coffee shop and soup bar, all available to patrons at whatever price they can afford.

“Food security is a growing problem in Canada, and even more so in Toronto, where one in four children regularly don’t have sufficient food,” says chef and Feed it Forward founder Jagger Gordon.

“Our mission is to ensure that no one goes hungry in our city and beyond, regardless of income, and our hope is to offer fantastic and nutritious food in a dignified setting to the greater community.”

Chef Jagger Gordon, founder of Feed it Forward

Currently, one in seven children goes hungry across all of Canada. At the same time, Canadians waste an average of 873 lbs., of food per person, per year, at a cost of approximately $30 billion.

Finding this waste untenable, Chef Gordon founded the movement aimed at eliminating waste and sharing our Canadian abundance — while keeping food out of landfills.

The Pay it Forward Grocery Store will feature produce from Feed It Forward’s farm, Greenwood Farms, in Whitby.

This year’s bounty from Greenwood Farms is estimated to yield 40,000 pounds of organically grown fruits and vegetables. The store itself was designed by renowned designer Jonathan Furlong of the hit TV series Restaurant Makeover and the store will also have a community rooftop garden and living wall, designed by Frank Ferragine of CityTV fame.

– FEED IT FORWARD GROCERY STORE, 3324 Dundas St. W., (near Runnymede); Grand opening Sat. June 16, noon to 7 p.m. Open every day from 8 a.m. To 7 p.m. Check out Feeditforward.ca for additional details, or to volunteer or donate.

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Source:: Toronto Sun – Movies

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