Every year, E3 is an opportunity for publishers and the studios they represent to put their best foot forward, setting expectations for the year and years to come. The challenge is in how they go about that representation. The battle of press conference ideologies, therefore, comes down to what role they’re going to play.
Do you show a lot of stuff quickly or a little stuff for a long time? It’s not a cut and dry question, and I’m sure everyone watching has their preference one way or the other. At E3 this year, Microsoft and Sony sort of traded their traditional press conference roles. Microsoft showed off a whopping 50 games, but didn’t dive overly deep into too many of them, while Sony showed significantly fewer but gave us long, salivating looks at their major titles.
Source:: IGN -Reviews