EA Launches Fundraising Initiative For Shooting Victims

EA has announced that it is establishing the Jacksonville Tribute – a fundraising initiative to support victims of last Sunday’s shooting at a Madden tournament event in Jacksonville, Florida.

Making the announcement on Twitter, EA pledged to kickstart the fund with a donation of $1 million, and will be opening up the initiative to allow members of the public to contribute. All proceeds from the fund will go towards supporting the victims of the attack, as well as the families of Taylor Robinson and Elijah Clayton, who both lost their lives.